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Dharani - Website Revamp

Dharani - Website Revamp

April 2023

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UI UX Design

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Website

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Overview

Overview

Overview

Website Revamp for a Legacy Brand

Dharani is a well-established pumps and motors company that approached us through an agency for a complete website revamp. The existing site was heavily content-driven but lacked visual hierarchy, clarity, and structure — making it difficult for users to browse or understand the product range.


Website Revamp for a Legacy Brand

Dharani is a well-established pumps and motors company that approached us through an agency for a complete website revamp. The existing site was heavily content-driven but lacked visual hierarchy, clarity, and structure — making it difficult for users to browse or understand the product range.


My Contribution

My Contribution

My Contribution

As a freelance designer, my goal was to simplify without oversimplifying. I redesigned the entire experience to feel minimal yet informative, helping users discover products easily, understand specifications clearly, and connect with the brand effortlessly.


As a freelance designer, my goal was to simplify without oversimplifying. I redesigned the entire experience to feel minimal yet informative, helping users discover products easily, understand specifications clearly, and connect with the brand effortlessly.


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One of the key challenges was working within a strict design system — the final design had to be neither too trendy nor too basic. It needed to serve the business function effectively while staying true to the brand’s legacy.

The result was a clean, structured, and purposeful website that elevated their digital presence without losing the trust and familiarity built with their customer base.

One of the key challenges was working within a strict design system — the final design had to be neither too trendy nor too basic. It needed to serve the business function effectively while staying true to the brand’s legacy.

The result was a clean, structured, and purposeful website that elevated their digital presence without losing the trust and familiarity built with their customer base.

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Dear Recruiters:

Dear Recruiters:

Dear Recruiters:

As the projects listed above are confidential. Due to NDAs and client sensitivity, only limited visuals and selected architecture flows are showcased here.

If you'd like to dive deeper into my workflow, design thinking, and the process behind these projects — let’s connect over a call or meeting. I’d love to walk you through my approach, challenges faced, and the creative strategies that shaped each project.

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Let'S WORK

TOGETHER

connect with me on linkedin or drop me a e-mail at nivethaskumar09@gmail.com

Let'S WORK

TOGETHER

connect with me on linkedin or drop me a e-mail at nivethaskumar09@gmail.com

Let'S WORK

TOGETHER

connect with me on linkedin or drop me a e-mail at nivethaskumar09@gmail.com

Let'S WORK

TOGETHER

connect with me on linkedin or drop me a e-mail at nivethaskumar09@gmail.com